RSJ Comics is a 4-panel comic strip about Indian retail, drawn from 30 years on the industry.

I am Rajalingam Rathinam (Raja, to most people). I have spent three decades inside Indian retail — Future Group, Landmark, Aditya Birla, Reliance, Apple — watching it grow, watching it stumble, watching it shout into phones. I have now decided to draw what I saw.

The strip lives in a fictional retail organisation where six characters carry the load:

RSJ Comics publishes every Monday and Thursday. New strips arrive in your inbox. Reading takes 30 seconds. Recognising yourself takes longer.

The Big Idea RSJ Comics is part of Retail Street Journal — the global retail leaders platform. If you came here for comics and want more — long-form retail insights, founder interviews, awards, and an annual conclave — visit retailstreetjournal.com.

Why “Biscuit”? Because the puppy is a Rajapalayam — the indigenous Tamil hunting dog — and Biscuit is the most affectionate name a fierce breed has ever been given. Also, he eats biscuits. The pun is intentional. The pun will continue.

Free or paid? Free. For now. Possibly forever. We’ll see.

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